Napkin Communications
Your company's story, crystalized
Your company has a compelling story. If not, it wouldn’t exist. But do your key audiences get your value? Understand how you’re different from the competition? Know why they should buy from/partner with/invest in/write about/work for you?
It all starts with a story that is clear, compelling and differentiated. And for starters, it should fit on a napkin. So here's mine:
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DO YOU NEED A NAPKIN?
Is your company story clear?
(Can a 10-year old understand it?)
Is your story concise? (The famous elevator pitch...)
Is your story consistent?
(Would all employees tell the same story?)
ABOUT NAPKIN
My name is Michal Chafets and I’m a true believer in the power of comms (and napkins). At the end, if a company has a great story but no one gets it, do they really have a great story…?
I was a partner at Kekst & Company, a NYC-based strategic communications firm, and over the past decade have been helping Israeli startups tell their story and get their (comms) ducks in a row. I’m here - and curious to hear your story.
